Case study / preliminary concepts

Case study / preliminary concepts
In this presentation, I show you an example of the logo design process. Namely, the presentation of preliminary concepts.
This is how the presentation may look.
In addition (below), the testing stage of the selected option in various configurations.
I skip here several stages, e.g. conceptual work, more detailed descriptions of separate paths, selection and presentation in color, typography, etc.
One important note: there are several similar concepts as well as one example that is slightly similar to an existing mark, but I decided to leave them to show the design process better.


Additional options for the selected version. This stage is important to refine the selected concept.

Final version

Logo that was finally selected by the client.