Full name in the logotype.
Then variants including borders creating a more traditional and non-standard graphic form.
As a result, some elements could become separate, referring to the company’s products, recognizable elements of future visual identification / icons, etc.
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Examples of typographic differentiation.
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Another suggestion of the mark. Form also built by negative space.
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Examples of a simplified form that will give future identification many possibilities for the final shape.
And so from the variant containing the full name, to build and strengthen associations for the simplest recognizable form.